Martina Pálková gained her first experience in the media in the International Department of Czech News Agency.

This was followed by cooperation with Czech Television, TV NOVA, TV Prima, news television Z1 and TV Barrandov. She focused on self-promotion and television graphics, where she worked as the head of self-promotion and graphics department. Among other things, she participated in the campaigns and graphics of the successful StarDance project and has long been preparing campaigns and media spots for the HELP THE CHILDREN project.

She has also worked as a script editor and screenwriter (e.g. the documentary series “Kde peníze pomáhají” [Where the money helps], a series for children Jakub na rybách [Jakub fishing], 3 plus 1 with Miroslav Donutil, Czech TV self-promotion programmes, etc.

Thanks to the HELP THE CHILDREN project of the Civil Society Development Foundation and Czech Television, she has established cooperation with the non-profit sector.  She was a member of the grant committee of the HELP THE CHILDREN project. She was in charge of special operations at Media Master (media representation of Czech Television and TV Barrandov).

Now she focuses on product placement on TV as a production manager and PR specialist.


A large part of my work consists of numbers that give me meaning and a certain order. However, due to the focus of the agency, help at events from the position of production is a great diversification for me. I love being among people and I enjoy the diversity of my work. I can use the experience from previous work in the field of accounting or HR, and at the same time I can be beneficial to the agency in other ways.


For me, the client is like a family; when needed, I can move mountains for them…

My personal motto: “Only the life we live for others is worth it.”


I will be happy to welcome you in the office with a smile on my face. I love my job, and I’m ready to take care of everything office related. But what I like most is assisting my colleagues with the preparation of events. In addition, I like good food and travelling 


Since I love travelling and learning new things, I decided to gain experience abroad after school. I first went to Greece for work, and then I spent a year in the UK.

After returning to the Czech Republic, I had the opportunity to work in television production.

The wind eventually wafted me to Xact Agency, where I work as an Event Manager and can use all my previous experience 


I am interested in graphics, design and new technologies, especially computers.
I have been working with graphics professionally for 20 years.
I spend my free time on trips in the outdoors. I like cycling and running.
(It’s best to clean my head on a bike or while running).


I joined the agency ten years ago with an “absolute unknown” of where to go in life. 

I’ve always been a social person, so I’m looking for people and fun. I like challenges, nature, travelling, walking the dog and football. I don’t like stereotypes, boredom and long silence.

I follow the motto: “Laughter is one of the most powerful weapons against everything.”


I believe in coincidences, and only thanks to them has event management been a part of my life for 20 years. Every client with their requirement is a colourful challenge with a great deal of responsibility and joy. Everything you can imagine is feasible and the word “impossible” does not exist 


Already during my studies at the Metropolitan University Prague, I started working on various projects in television production, especially reality shows. Working with people and emotions in different situations was my second university. I took this experience not only into working life. I enjoy working with people, organizing and creating. And it’s all here and can be found in Xact.